| Tool | Best For | Price | Rating |
|---|---|---|---|
| Matterport | Agents who want the most recognized brand and best integration ecosystem | $79/month (25 tours) | ★★★★★ |
| iGUIDE | Agents who prioritize floor plan accuracy and lower cost | $15–$25 per tour | ★★★★ |
Most agents know Matterport. Very few know iGUIDE is cheaper and includes accurate floor plans Matterport charges extra for.
What Is Matterport?
Matterport is the name most home buyers and agents recognize. You take 360° photos with either a dedicated camera (starts at $3,595 for the Pro3) or an iPhone with LiDAR, then upload them to Matterport’s cloud platform. The result is an interactive 3D “Dollhouse” view that buyers can navigate like a video game, plus floor plans (sold separately) and exact room measurements.
Matterport charges roughly $79/month for 25 active spaces. The Dollhouse view is impressive—it’s why Zillow and Realtor.com feature Matterport tours prominently. If you’re listing a $2M+ property, most buyers expect it.
The catch: floor plans are an add-on feature, not included. That means $79/month for the platform, plus another $35–$100 per listing if you want measured floor plans.
What Is iGUIDE?
iGUIDE is the challenger you’ve probably never heard of. It uses a proprietary camera system (around $2,495) and combines 360° virtual tours with ANSI-certified accurate floor plans included in every package. No add-on cost.
Pricing is per-tour: $15–$25 depending on tour complexity and your subscription level. No monthly seat fees. You own the camera; iGUIDE just hosts the tours. iGUIDE is RESO-certified, which means solid MLS integration across North America.
Head-to-Head Comparison
Pricing Structure: Matterport locks you into a monthly fee regardless of how many tours you actually create. iGUIDE charges per tour, so low-volume agents pay almost nothing.
Floor Plans: Matterport’s Dollhouse is flashy, but floor plans cost extra. iGUIDE includes certified, accurate floor plans with every tour—no upcharge.
Brand Recognition: Matterport is the household name. If you’re selling the “we have a virtual tour” feature to clients, Matterport sells itself better.
Camera Cost: Matterport Pro3 is $3,595, or you use iPhone LiDAR. iGUIDE camera is ~$2,495. Both are one-time costs.
Pricing Comparison
| Feature | Matterport | iGUIDE |
|---|---|---|
| Monthly Platform Fee | $79 (25 tours) | None (pay per tour) |
| Cost Per Tour | Included (up to 25) | $15–$25 |
| Floor Plans | Extra ($35–$100/tour) | Included |
| Camera Cost | $3,595 (Pro3) or iPhone LiDAR | ~$2,495 |
| MLS Integration | Yes | Yes |
| Annual Cost (10 tours/yr) | $948 | $1,800–$3,000 |
Who Should Use Matterport?
Pick Matterport if you’re listing 15+ homes per month, your high-end market expects Dollhouse, you already own an iPhone with LiDAR, or you’re building a team and need integrations with CRM platforms and transaction management software.
Who Should Use iGUIDE?
Choose iGUIDE if floor plan accuracy is a major selling point for your listings. If you’re creating 10 or fewer tours per month, the per-tour model is cheaper than committing to Matterport’s $79/month fee. iGUIDE also makes sense if you’re budget-conscious and willing to invest in the camera upfront.
The Verdict
Matterport is the safe choice for most agents. It’s recognized, integrated everywhere, and the Dollhouse is impressive. If you’re listing 2–3 homes per week, the $79/month is rounding error compared to your commission.
iGUIDE wins on accuracy and cost-per-tour math. If you’re in a lower-volume market, care deeply about floor plan accuracy, or resent monthly platform fees, iGUIDE’s per-tour model makes sense.
Reviewed by the AI and Realtors editorial team. Any direct testing is identified in the review. aiandrealtors.com