CINC (Commissions Inc.) is an all-in-one lead generation + CRM platform built for real estate teams — not solo agents. Owned by Fidelity National Financial, it bundles Google/Facebook ad buying, IDX websites, prospect CRM, conversation intelligence (Alex AI), and workflow automation under one roof.
Key positioning: CINC is for team leaders (5-50 agents) who want to outsource lead gen complexity to a single platform rather than juggling a separate ad agency + CRM + IDX builder. It's a "done-for-you" alternative to building your own ad stack—but with a team minimum and lead costs on top of the platform fee.
Single biggest differentiator: Fidelity ownership + $30M annual ad spend across client campaigns means CINC carries Google/Meta's highest advertiser status—translating to lower CPLs and better lead quality than fractional ad agencies.
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What Are the Key Features?
### Lead Generation (Paid Advertising) CINC runs Google Buyer/Seller Leads and Facebook campaigns on behalf of your team. You don't manage the ads directly—CINC's ad team does, using your target area(s) and budget. Leads are routed into your CRM automatically. Lead pricing is separate from the platform fee and varies by market (estimated $20–$40/lead, unverified for 2026).
### IDX Website Every CINC subscriber gets a consumer-facing IDX site to capture buyer/seller searches. Includes Landing Pages (lead magnets), Seller Suite (home valuation tools), and mobile optimization. Not customizable to the degree of Real Geeks or Ylopo, but solid for a bundled offering.
### CRM & Prospect Management CINC's CRM organizes inbound leads, past clients, sphere, and manual uploads into a single database. Features:
- Lead scoring and routing (solo/ramp = basic; pro/select = advanced)
- AutoTracks (automated task workflows for follow-up)
- Video messaging (async video for softer outreach)
- Mobile app for on-the-go access
### Switchboard Sarah (Conversation AI) CINC's AI assistant fields inbound calls and texts, qualifying leads in real-time and routing qualified prospects to your team immediately. Similar to Ylopo's AIDEN and Matterport's AI, but integrated into the platform (not bolt-on). Limitations: works best for buyer/seller calls; contract language still requires agent review.
### System Integrations
- Pro/Select tiers unlock CRM Connect, Google, Zapier, MOJO, BombBomb, and deeper CINC integrations
- Solo/Ramp tiers limited to core features + API access
- No native integration with Transaction Management (Imprev, Dotloop) out of the box—requires Zapier
### Add-Ons
- CINC AI (Switchboard Sarah enhanced): $200/month
- Dialer (3 phone lines): $75/month
- AI and dialer are available on all tiers but add up quickly for larger teams
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How Much Does It Cost?
### Tier Structure (Verified)
Platform cost: Not publicly listed. Requires demo request. Third-party sources (The Close, 2024) cite $899–$1,299/month starting, but unverified for April 2026—do not cite as fact.
### Lead Costs (Separate) Google Buyer/Seller Leads and Facebook campaigns are additional costs beyond platform fees. Cost per lead varies by:
Estimated range (unverified): $20–$40 per lead, but this is industry-wide; CINC's actual costs depend on your target area and spend commitment.
### Add-Ons
For a 5-agent Ramp team with 100 leads/month at $25/lead + $200 AI:
### Contract & Cancellation No public details on contract length or early exit fees. Assume 12-month minimum + 30-day notice; verify during demo.
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Pros & Cons
✅ Pros
- ✓ Bundled lead gen + CRM. No API stitching or vendor management; one platform, one billing. Simplifies tech stack for teams overwhelmed by options.
- ✓ Fidelity National backing. Enterprise-grade infrastructure, $30M annual ad spend = higher CPM bids, better Quality Scores on Google Ads, lower CPL vs. DIY or small agencies.
- ✓ Lead routing & assignment automation. Auto-distribute leads to the right agent by geography, expertise, or availability. Reduces lead leakage from slow manual assignment.
- ✓ Switchboard Sarah (AI intake). Conversation intelligence that qualifies leads before they hit an agent's inbox. Saves time on unqualified chatter; works well for buyer calls (e.g., "Are you pre-approved?").
- ✓ Training + community access. US-based support team, weekly masterminds, peer accountability groups. Strong for team leaders new to lead gen.
- ✓ Mobile-first CRM. Field agents can update leads, log calls, send docs, and follow up from iOS/Android without returning to desk.
- ✓ Seller-side tools. Seller Suite (home valuations) + List Cast (email campaigns to past clients) = cross-selling opportunity within your sphere. ---
❌ Cons
- × Team minimum = $0 for solo agents. CINC's cheapest tier (Solo) is technically 1 user, but lead generation costs + $200/month add-ons make unit economics poor for solo agents. It's priced for teams.
- × Pricing non-transparent; demo-gated. No public pricing on their site. You must book a demo to see platform costs. Lead costs also "market-dependent" (hidden until you commit). Typical ranges cited elsewhere: $899/mo platform + $20–$40/lead, but unverified for 2026.
- × Contract lock-in. No month-to-month option mentioned. Typical real estate platforms lock you in for 12 months. Verify during demo.
- × Learning curve for Switchboard Sarah. Switchboard Sarah AI requires onboarding — conversation AI works best after an initial calibration period with your lead types. Not instant plug-and-play.
- × Limited customization. IDX, landing pages, and seller tools are template-based. No white-label or custom dev unless you're on Select tier and pay extra.
Who Should Use This Tool
### BEST FOR
- Small to mid-size teams (5–25 agents) who want bundled lead gen + CRM under one roof
- Team leaders who don't want to manage a separate ad agency + CRM vendor
- Markets with strong buyer/seller intent (hot metros, suburbs) where Google Leads perform well
- Teams comfortable with ~2–3 months of Switchboard Sarah setup before full AI handoff
- Brokerages expanding into markets and needing quick IDX + ad presence
### SKIP IF
- You're a solo agent (lead costs are too high; better to use MLS direct + Follow Up Boss CRM + local PPC agency)
- Your market has low search volume (rural, emerging markets) — CINC's lead quality will suffer
- You need custom IDX design or white-label branding (CINC's templates are fixed; expensive to change)
- You prefer month-to-month flexibility (no contract lock-in info provided; assume 12 months)
- Your team already has proven lead sources (past clients, referrals) and just needs CRM (use Pipedrive, Follow Up Boss, or Breeze instead; cheaper)
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How Does It Compare?
### Direct Competitors
BoomTown (closest competitive set) - Full lead gen platform with similar CRM + IDX + AI intake - Pricing: $1,200–$2,500/month platform + lead costs - Advantage: more flexible contract terms; better customization - Disadvantage: steeper learning curve; smaller ad scale than Fidelity National
Ylopo (strong for mid-market teams) - Lead gen + CRM + AIDEN AI (similar to Switchboard Sarah) - Pricing: $1,500–$3,000/month platform + lead costs - Advantage: superior AI; better mobile experience - Disadvantage: pricier; less bundled IDX
kvCORE / BoldTrail (broader platform play) - CRM-first with optional lead gen add-on - Pricing: $300–$500/month CRM + separate ad spend - Advantage: modular (use their CRM only, pair with own ad agency); transparent pricing - Disadvantage: less integrated; requires more manual setup
Real Geeks (budget alternative) - IDX + landing pages + basic lead capture - Pricing: $299–$500/month (no lead gen included) - Advantage: cheapest entry; highly customizable IDX - Disadvantage: you manage your own ads (Google, Facebook); no built-in CRM
### Hybrid Approach (Recommended for cost-conscious teams) - CRM: Follow Up Boss ($99/month) or Breeze (free) - Lead generation: Hire local PPC agency or use Google Local Services Ads (free + commission) - IDX: Real Geeks or Homesnap ($300–$500/month) - Total: ~$400–$600/month + ad spend - Tradeoff: More vendors to manage; lower lead quality (no Fidelity backing); but maximum flexibility
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Our Verdict
CINC is a solid, well-built platform for real estate teams (5–50 agents) who want lead generation and CRM bundled without thinking about vendor management. Its biggest strength is Fidelity National's backing—enterprise ad infrastructure, proven lead quality, and $30M annual ad spend give CINC a material cost-per-lead advantage over small PPC agencies or DIY Google Ads.
Switchboard Sarah is genuinely useful for teams fielding 40+ inbound calls monthly. AI intake reduces busywork and surfaces qualified leads faster.
The primary tradeoff: convenience costs. CINC's all-in-one model comes with a team minimum, hidden pricing, and locked-in contracts. You're paying for simplicity, not innovation.
Best case: You're a 7-agent team tired of managing a CRM, IDX, and ad agency separately. CINC consolidates into one vendor, one invoice, one support number. Worth the premium.
Worst case: You're a solo agent or your market has low lead volume. Lead costs will crush you. Use Follow Up Boss + a local PPC agency or Google LSAs instead.
Bottom line: Cinc scores 4.0/5 across the dimensions above.
Frequently Asked Questions
How much does CINC cost?
CINC offers multiple pricing tiers. Contact CINC directly or visit their official website for the most current pricing information, as plans and features may change.
Is CINC good for real estate agents?
CINC can be a useful tool for real estate professionals depending on your specific workflow needs. Read our full review above for a detailed breakdown of features, pricing, pros, and cons as they apply to agents and brokers.
What are the best alternatives to CINC?
Several tools compete with CINC in this space. We review and compare alternatives throughout this article and across our full tools directory. The best choice depends on your budget, team size, and specific feature requirements.
How easy is CINC to set up?
Most users report that CINC is straightforward to get started with. Setup time varies depending on the complexity of your needs and any integrations you configure.
Does CINC require a long-term contract?
Most plans are available on a monthly basis with no long-term commitment required. Annual billing is typically available at a discount. Check CINC’s current terms for cancellation policies and refund details.